Search Engine Marketing
Get in front of people already looking for your services
Search ads can put your business in front of someone at the moment they’re looking for help. But paying for the click doesn’t mean you’ve paid for a customer.
We plan and manage search advertising around the work you want to sell, the area you serve, and what happens after someone clicks. If your current ads are spending money without bringing in worthwhile inquiries, let’s look at where that money is going.
What was that person actually looking for
Let’s say you install new roofs, but most of the calls coming from your ads are for minor repairs. The phone is ringing. The campaign report might even look good. Your estimator probably has a different opinion.
The search terms, targeting, ad message, and website page all influence who contacts you. We look at those together rather than assuming every inquiry is a win.
If you’re already running ads, tell us which calls you wish you had more of and which ones keep wasting your time. That’s useful information.
Give the click somewhere sensible to go
If someone searches for commercial air conditioning service, sending them to a general homepage makes them hunt for the answer they wanted.
We help match the ad to a relevant page that explains the service, answers likely questions, and makes the next step obvious. Sometimes that means improving an existing page. Sometimes it means building a dedicated landing page.
The ad gets the introduction. The page still has to explain why you’re worth contacting.
How we manage the campaign
We work through the services to promote, locations to target, likely customer searches, and budget. From there, we set up or refine the campaign, write the ads, and arrange appropriate tracking.
Once it runs, we review what people searched for, where the budget went, and which actions followed. We use that information to adjust targeting, exclude irrelevant searches, and improve the message and landing experience.
The work continues after launch. Your business changes, competitors change their advertising, and an approach that worked a few months ago may need attention now.
Know what you are paying for
Your advertising budget pays the platform to show the ads. Our management fee pays for the work on the campaign. Any landing page or website work is discussed as part of the scope as well.
We’ll walk through those costs before you decide. We’ll also talk about whether the available budget is realistic for the market and what a new customer is worth to your business. A campaign can generate leads and still be a poor financial fit.
Search ads work best when the business can handle the response
Who answers the phone? How quickly does someone reply to a form? Can you take on the work you’re advertising?
Those questions affect what happens to the budget just as much as the ads do. Our complete digital marketing can connect the campaign with website improvements and follow-up. If you only need search ad management, we can discuss that on its own.
Tell us what you’ve tried, what you’re spending, and what you’d like to see change.
Book your free consultation
Pick a time that works for you.