Contractor Video Marketing: The Only 3 Videos You Need to Post
Contractor video marketing doesn’t need a film crew. Three videos you can shoot on a phone at the job site, where to post them, and what research says.
Blog
Before and After Content: Easy Marketing for Trade Businesses
Before and after content is marketing your crew is already halfway to making. Here’s how to take pairs people believe and where to put them.
Automated Review Requests: Our Setup for Service Businesses
Automated review requests work when a real event triggers them. See the setup we’d build for a service business, the research behind it, and the rules.
A Simple Lead Follow-Up System for a 3-Person Office
A lead follow-up system three people can run: one list, a five-minute first reply, a missed-call text-back and a quote cadence, with the research behind it.
Reactivation Emails: How to Get Old Customers to Call Again
A reactivation email gives past customers a reason to call again. Here is who to write to, what to say, when to send it, and how to tell if it worked.
HVAC Marketing: How to Fill the Shoulder Season
The weeks between cooling and heating season leave gaps on the board. Here’s how we’d plan HVAC marketing for the shoulder season, with the research behind it.
A 20-Minute Social Media Routine Small Business Owners Can Keep
A 20-minute social media routine small business owners can keep: one weekly sitting, three short videos, and what current research says about replying.
Missed Calls Small Business Owners Ignore: Plug the Leak Now
The missed calls small business owners never see are easy to overlook. See what the research says they cost, how to count them, and who should answer.
Google Business Profile Posts: Do They Help Local Rankings?
Google Business Profile posts rank near the bottom of local ranking factors in current research. See what they do help with and how to post so it counts.
Slow Website Losing Customers? A Plain-English Fix List
Is a slow website losing customers you never hear from? A plain-English fix list, with current research on how common the problem is and what to check.