Paradigm Home Solution
Basement Waterproofing
getparadigm.com
Overview:
- Customer Problem : No leads coming organically for over 6 months and no work lined up. Website had been removed from Google, AdWords campaign was banned, and they had no clue what was going on with their social media. To top it off, their Google Business listing wasn’t showing even when standing in their building for local searches.
- Goal: To start generating leads through paid ads. Increase local organic visibility and start getting referral
business through social media. Our Suggestions: New Website, Paid Ads, Social Media, Local SEO
What we did: Created a new website, followed by a coordinated advertising campaign on Facebook and Instagram, we also setup a new AdWords Campaign. We started posting to their social media regularly and focused heavily on local SEO and optimization of their Google My Business listing.
Results
Leads started coming within 15 days of website and paid campaign launch. Incoming leads have been steady, and we have been able to adjust all campaigns where spend vs lead generation is optimal for their business. Their Google My business listing now ranks highly in a very large area. Their organic social media is generating results. We have cut back on paid advertising, in favor of increasing their organic local presence.
Timeframe from start to launch of campaign – 45 days.
Optimization timeframe – 120 days
Current Status: Small paid ad campaigns on social and AdWords, Local SEO, Social Media and Google My business Optimization
Current Package(s): Local SEO Content – Path / Social Media Package – Friend / Add-on – Adwords Management
Office Concepts
Copier Sales and Repair
Overview:
- Customer Problem: Could not be found on search engines or Google Maps.
- Goal: To show up in local searches in Bucks County, PA
- Our Suggestions: Local SEO and Google Business Profile Optimization
- What we did: Updated their current website, started working on locally optimized pages. Optimized their Google Business Profile and helped them get more reviews.
Results
They now have pages ranking in organic results in almost the entire county and parts of neighboring counties for terms like “copier dealer near me” and “copier repair near me.” For Google Maps, client moved from average position 17 on search results to positions 1 – 5 in three months for their core service area.
PA Auto Tags For Less
Auto Tags and Registration
PAautotagsforless.com
Overview:
- Customer Problem: Could not be found on search engines or Google Maps.
- Goal: To show up in local searches in Philadelphia, PA
- Our Suggestions: Local SEO and Google Business Profile Optimization
- What we did: Updated their current website, started working on locally optimized pages.
Results
They now have pages ranking in organic results for auto tags, title work and various other services they offer. They have seen a massive increase in form submissions on their website, as well as increase number of phone calls and walk-in customers. Total website traffic is up 503.8% for a 28 day period. Total overall traffic over 90 days is up 305%, as well as their Google Business Listing seeing an 76% increase in interactions.
Timeframe from start to launch of campaign – 15 days.
Optimization timeframe – Ongoing
Current Status: Doing ongoing SEO work and working on getting more reviews
Current Package(s): Google Business Profile Management + Local SEO Package The Path
Core 3 PT
Physical Therapy
Overview:
- Customer Problem: Weren’t getting enough leads and bookings. Freelancers they hired kept disappearing.
- Goal: Generate more appointments. Have access to a marketing team and graphic designer available when they need it.
- Our Suggestions: Revamp website, do local SEO and run a steady AdWords campaign. We also suggested they use in house resources to do more social media marketing. Update rack cards and business cards.
- What we did: Reworked their website, set up an AdWords campaign and are doing ongoing local SEO for all locations. Reworked their rack and business cards.
Results
During their time with us they have grown from 2 to 5 locations, they are seeing consistent growth at every location and have added more AdWords campaigns to drive location specific traffic to their website. Overall business is up and their local rankings in every new location keep improving. Use rack cards in person to cross sell services and educate new clients.
Timeframe from start to launch of campaign – 45 days.
Optimization timeframe – Ongoing because of added locations
Current Status: Running AdWords, Local SEO and Rack Cards
Current Package(s): Local SEO Content – Trail / Add-on – Adwords Management
Matrix Restoration
Restoration Company
Overview:
- Customer Problem: No leads other than referrals. Couldn’t be found at all on search engines.
- Goal: To start generating leads through paid ads. Increase local organic visibility on both maps and for local searches.
- Our Suggestions: New Website, Paid Ads, Social Media, Local SEO
- What we did: Created a new website, then ran an AdWords campaign for initial visibility. Setup their social media and started posting on a regular basis. Run intermittent social media ad campaigns and focused heavily on local SEO and optimization of their Google My Business listing.
Results
They are now the top-ranking map result in a large area and growing for Google maps, they are the top result for local searches for their most profitable services in their entire county. Seeing consistent month over month growth. AdWords campaign is delivering consistent leads.
Timeframe from start to launch of campaign – 28 days.
Optimization timeframe – 180 days
Current Status: Running a good AdWords campaign, ongoing local SEO and expanding their Google my business profile rankings. Posting regularly on social media and it is growing consistently.
Current Package(s): None – Moved marketing in house
Dr. Caleb Slater
Author / Trainer / Physical Therapist
Overview:
- Customer Problem: Was launching a book, creating training programs and seeking special cases to treat to test his new theories.
- Goal: Sell more books, start collecting names for potential training and get more patients.
- Our Suggestions: Create a website, do heavy social media marketing with a focus on video.
- What we did: Created a website for the client, trained him on how to do videos and we then did all the editing and posting.
Results
Got him to 1000 followers on TikTok in 41 days. Currently growing his TikTok channel at about 100 followers per day, all other social media growing as well. Has gotten interest from other professionals in having him train them using his new concepts, has gotten several new patients and his book is consistently selling on Amazon.
Timeframe from start to launch of campaign – 20 days.
Optimization timeframe – 45 days
Current Status: Creating 2 to 6 videos per day
Current Package(s): Video – Lead
Midas Of Doylestown
Automotive
midas.com/store/pa/doylestown/
Overview:
- Customer Problem: Inactive on social media.
- Goal: Become more active on social media and lower overall cost per customer.
- Our Suggestions: Focus on Instagram and Facebook while getting started.
- What we did: Worked with him to create videos that would work for Facebook and Instagram Reels.
Results
Started seeing more referrals from social media and impacted his overall Google performance by lowering his cost per lead to the lowest point since he started doing Google Advertising.
Timeframe from start to launch of campaign – 10 days.
Optimization timeframe – Ongoing
Current Status: Creating weekly videos
Current Package(s): Hybrid Social – The leaf
UnJumbled Home
Virtual Organizer
Overview:
- Customer Problem: wasn’t getting any business outside of her local area and referral network. searches.
- Goal: To start generating more organic national leads.
- Our Suggestions: Social Media marketing, with a heavy emphasis on TikTok Videos.
- What we did: Worked with the client to get her comfortable in front of a camera and edited her first 3 months worth of videos. We helped her learn how to properly edit and structure her own videos so that she could keep her social media channels active and growing.
Results
Got her to 1,000 followers on TikTok within 21 days, kept expanding her reach and business started coming in from more areas of the country. She is currently still making videos and posting to TikTok, Instagram Reels and Facebook reels, seeing a steady growth. At the time of this writing, she’s at about 10,000 followers on TikTok and growing…
Timeframe from start to launch of campaign – 15 days.
Optimization timeframe – 90 days
Current Status: Using what we taught her to do it herself.
Superior Auto Tags and Insurance
Insurance / Auto Tags
Overview:
- Customer Problem: Not getting any online leads.
- Goal: Get in customers for auto tags that they can convert to auto insurance clients
- Our Suggestions: Create a website for the auto tags parts of the business and hyper local AdWords campaign. Do local SEO.
- What we did: Created a new website as well as setting up a hyper local AdWords Campaign
Results
Started getting consistent leads from auto tags AdWords campaign and started showing up for local searched in their area. Seeing consistent increase in customers.
Timeframe from start to launch of campaign – 20 days.
Optimization timeframe – Ongoing
Current Status: AdWords running and ongoing local SEO
Current Package(s): Local SEO Content – Trail / Add-on – Adwords Management
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