Local Marketing
You need more customers from the places you actually serve
Getting a call from someone two hours outside your service area doesn’t do much for you. Neither does being well known in town if nobody knows you offer the service they need.
Our complete digital marketing brings your website, local search presence, content, and follow-up together around the customers you want. For businesses that depend on a local area, we build that work around where you can realistically do business. We can also help with direct mail and printed materials when they make sense for reaching those same people.
Tell us where you work, what you want more of, and where the next stage of growth needs to happen. That’s where we start.
Your first consultation is free.
Being local is a little more specific than picking a town
Let’s say you’re a landscaper with a full schedule, but your crews spend too much of the day driving between jobs. More calls might sound great, until the new customers are even farther apart.
You may be better off building more business around the neighborhoods you already serve. Or promoting the larger projects that make the travel worthwhile. Same company, different problem, different marketing.
We look at the area you serve, the work you want, and what makes someone choose you. Then we decide how to reach those people. A circle drawn around your office isn’t much of a strategy on its own.
Give people a way to find you and a reason to call
Someone might hear your name from a neighbor, see your truck, or find you on Google. What happens next matters. If they look you up and can’t tell whether you do the work they need, that introduction can end right there.
We work on the parts of your online presence that help someone make a decision: service pages that explain the work, a useful Google Business Profile, local search visibility, and content that shows what doing business with you looks like.
Where advertising fits, we plan the audience, message, and next step together. Paying to send more people to a page that leaves them confused is an expensive way to find out the page needs work.
Sometimes the right next step is offline
Direct mail, door hangers, brochures, and signs still have a place. The question is who will see them and what you want that person to do.
If you’re already completing projects in a neighborhood, a relevant offer to nearby homeowners may make sense. If you attend local events, you need materials that help people remember what you do after they leave.
We can help plan and design those pieces, connect them to the right website page, and discuss ways to track the response. Printing and distribution are part of the budget conversation, not something to discover after approving the design.
Give us a direction to work toward
Are you trying to fill a new location? Keep another crew busy? Bring back customers who haven’t visited in a while?
We’ll review what you’re doing now and recommend the combination of work that fits. Complete digital marketing gives us room to address the whole process. If one focused service is enough, we’ll explain that too.
You should leave the conversation understanding what we’d do, what it would cost, and what we’ll need from you.
Book your free consultation
Pick a time that works for you.