If your business isn’t leveraging Google My Business (GMB)—now known as Google Business Profile (GBP)—you’re leaving money on the table. Google is the first place people turn when they need a local service, and GBP is your direct line to potential customers searching for what you offer.
But just having a profile isn’t enough. If you want real leads—calls, website visits, and direction requests—you need a strategy.
In this guide, we’ll walk you through exactly how to get leads from Google My Business, using real-world examples from businesses that have transformed their local presence through smart GBP tactics.
Why Google My Business is a Lead Generation Powerhouse
Your GBP is more than just a digital business card—it’s a lead magnet when optimized correctly. Here’s what makes it so effective:
- You show up at the right moment. When someone searches for your service, Google prioritizes local results, often before websites.
- It provides instant action options. Customers can call, visit your website, or get directions with one tap.
- It builds trust. Reviews, photos, and posts show that your business is active and reliable.
Now, let’s break down the key strategies on how to get leads from Google My Business
How to Get Leads from Google My Business
Step 1: Optimize Your Google Business Profile for Maximum Visibility
Before you start posting or collecting reviews, your profile needs to be fully optimized. Here’s what that means:
1. Complete Every Section
Google favors complete profiles. Make sure you have:
- A compelling business description (use relevant keywords naturally)
- Updated contact info (phone, website, address)
- Your business hours, including holiday updates
- Services and products listed
Example: A water treatment company we worked with optimized their GBP by listing every service they offer—from water softener installations to filter replacements—with detailed descriptions. The result? 81 website clicks in January directly from their profile.
2. Choose the Right Categories
Your primary category should be the exact service you offer. If you own a beer store, don’t just list “Retail Store”—use “Beer Store” or “Liquor Store” to match what people are searching for.
3. Add High-Quality Photos
Businesses with photos get 42% more direction requests and 35% more clicks to their website than those without. Post images of your location, products, services, and even team members.
Step 2: Post Regularly to Stay in Front of Customers
Google rewards activity. Posting updates, offers, and events keeps your business fresh in search results.
What to Post:
- Special offers – Discounts, limited-time deals
- Business updates – New hours, seasonal changes
- Product highlights – New arrivals, best-sellers
- Educational content – Tips, how-tos, industry news
Example: A beer store client saw 180 calls and 421 direction requests in December just by posting weekly updates on their GBP and social media. No ad spend—just consistent, engaging content.
Pro Tip: Treat GBP like a social media platform. The more engagement you create, the more Google pushes your profile to potential customers.
Step 3: Get More (and Better) Reviews
Reviews aren’t just about credibility—they directly impact search rankings and lead conversions.
How to Get More Reviews:
- Ask at the right moment (after a great experience)
- Make it easy—send a direct review link
- Respond to every review (positive and negative)
Step 4: Use the Q&A Section to Build Trust
The Q&A section on GBP allows potential customers to ask questions. If you don’t answer, someone else might—even a competitor.
How to optimize it:
- Monitor and answer questions promptly
- Add your own common questions and answers
- Use keywords naturally in your responses to help with search rankings
Step 5: Maintain Consistency to Keep Generating Leads
Google rewards businesses that stay active and engaged. If you optimize your profile once and never update it, your results will fade. The businesses that see consistent leads from Google My Business follow a long-term strategy that includes:
- Posting weekly updates and promotions
- Monitoring and responding to customer inquiries
- Keeping information, hours, and services up to date
- Regularly tracking insights and adjusting strategies
What Happens When You Do This Right?
- More Calls: Like the beer store that got 180 calls in a single month
- More Website Clicks: Like the water treatment company with 81 in January
- More Foot Traffic: Like the physical therapy clinic with 311 direction requests
This isn’t guesswork. This is what happens when you take Google My Business seriously.
Want More Leads Without Doing the Work Yourself?
Everything we just covered takes time and effort. But when done right, the results speak for themselves.
At RedKnight, we help businesses like yours rank higher, attract more local customers, and turn Google searches into real leads.
- We optimize your profile so you show up when customers are searching
- We create engaging weekly posts to keep your business active
- We implement local SEO strategies to drive more calls, website visits, and direction requests
The best part? You don’t have to do any of it yourself.
Want to start getting more leads from Google My Business? Let’s talk. Contact us today.
If your competitors are getting leads from GBP and you’re not, it’s time to change that. Let’s make sure your business is the one people find first.