There are 33.2 million small businesses in the US, but many of them struggle to understand the importance of marketing. As a small business owner, you may think sales is your top priority. And while that’s true, the bottom line is that without marketing, your business has nowhere to expand. In this article, we will share some surprising small business marketing statistics in the US that will help you make the right decision for your business.
Five Small Business Marketing Statistics in the US
1. 29% of small businesses do not have websites
In today’s digital age, having an online presence is more than just an option; it’s a necessity. Surprisingly, nearly 30% of small businesses in the United States still do not have websites. This means missing out on a significant opportunity to connect with potential customers who often explore products and services online before venturing to physical stores.
A well-designed website serves as your digital storefront, welcoming visitors 24/7 and providing essential information about your business. It’s a fundamental step toward reaching a broader audience and driving growth.
2. Less than 30% of small businesses use website analytics or tracking
Your website is a valuable asset, but its true potential remains untapped if you’re not harnessing the power of website analytics and tracking. Understanding how your website performs and how visitors interact with it is key to making informed business decisions. With analytics, you can gain insights into what’s working and what needs improvement.
A marketing agency experienced in data analysis can collaborate with you to maximize the potential of your website data. Quick responses to marketing data can lead to cost savings as you pivot towards strategies that yield results.
3. Under 20% of small businesses do not track anything
One of the most surprising small business marketing statistics is that 75% of small businesses recognize the value of tracking, which underscores its importance. Tracking website analytics effectively means collecting quality data that informs your marketing efforts. Having access to useful data is crucial for developing and implementing successful marketing campaigns. It allows you to fine-tune your strategies, target the right audience, and optimize your online presence.
4. Almost half of all Google searches are for local businesses
A well-optimized website that leverages tracking methods becomes even more crucial when you consider that nearly 50% of all Google searches are for local businesses. Online reviews, local promotions, and strategic marketing initiatives gain prominence when your goal is to reach new local customers. Your website, backed by effective tracking, becomes a vital tool in this endeavor. It helps you connect with local consumers searching for products or services like yours and drive them to choose your business.
5. Almost 82% of consumers use social media when making a purchasing decision
Social media has become a powerful influencer in consumer purchasing decisions. An overwhelming 82% of consumers rely on platforms like Facebook, Twitter, and LinkedIn to inform their buying choices.
As a small business owner, having a strong online presence on these platforms is invaluable. Social media not only increases your online exposure but also allows you to engage with your audience, showcase your brand’s personality, and build trust. While it’s reported that businesses without external marketing assistance spend only about two hours per week on social media promotions, imagine the potential returns with greater attention to this area.
Now is the time to ensure that your investment pays off to its fullest potential by incorporating profitable marketing strategies. The professionals at RedKnight have the expertise to guide you in crafting successful marketing approaches. We offer a wealth of resources and a deep understanding of how to develop a winning plan that enhances your company’s potential for success. Reach out to the RedKnight team today for your free consultation and start your journey towards business growth!
