A buyer persona is a foundational element of digital marketing strategy, and in this article, we’ll explain precisely what is a buyer persona for small businesses. We’ll cover how to create them, what information they should include, and most importantly, how to effectively utilize them in your marketing efforts. By the end of this article, […]

With so many businesses vying for the attention of your target audience, you need to employ effective strategies to stand out and attract visitors to your blog. If you’ve been struggling to get traffic to your business blog, you’re not alone. Many small business owners face the same challenge. In this article, we will explore

More eyes on your blog means more eyes on your business. By now, you probably know what SEO is a set up a blog for your business. The question is, how to use keywords for SEO articles?  With the right keywords, you can capture the attention of your target audience, driving more organic traffic to

If you were presented with a marketing tool that was low-cost, easy to manage and track, and highly effective, how likely would you be to use it? In a previous article, we talked about email marketing as a vital part of a multi-channel marketing strategy. Email marketing is all of those things and more—budget friendly,

It’s a digital world. We don’t remember phone numbers anymore because they are stored in our phones. And we don’t look up businesses in the white pages anymore, because when we want to buy a product or hire a professional for a service, we Google “landscaper near me” or “best roofer” for our zip code.

Picture this: you’re hosting a dinner party for your closest friends. Now, you’re not a world-class chef, but you can put together a decent meal. You head to the grocery store, ready to pick up some spices. But instead of individual spices, the store only sells one massive, pre-made spice blend. Everything’s in there –