What is a Landing Page?

Before we share with you our best small business landing page tips, let’s clarify what a landing page is and why it matters for small businesses.

A landing page is a single webpage with a specific job: to convince visitors to do something, like buy a book or sign up for updates. It’s not your whole website; it’s like a focused, persuasive message for folks who just walked in the door.

Imagine you own a cozy bookstore. In that case, your landing page could be a simple page with a picture of the discounted books, a brief message about the deal, and a big button saying “Grab Your Books Now!” That’s the magic of a landing page – it’s designed to guide people smoothly to take the action you want, whether it’s buying books or something else.

How Do I Create a Landing Page for My Small Business?

Now that you know a bit about what a small business landing page is, let’s talk about how to make one for yourself. Don’t worry if you’re not a marketing guru – we’re going to keep it simple.

1. Define Your Goal:

First things first, figure out what you want your landing page to do. Are you trying to sell a product, get people to sign up for your newsletter, or maybe have them contact you for more info? Knowing your goal helps shape everything else.

Example: If you’re a local bakery, your goal might be to get people to order cakes online. So, your landing page should focus on showcasing your best cakes and making it easy for visitors to place an order.

2. Know Your Audience:

Understand who your customers are – their interests, what they need – and talk to them in a way that makes sense to them.

Example: If you’re a fitness trainer, your audience might be busy people looking to get in shape. Your landing page should speak directly to their goals and challenges.

3. Keep it Simple and Clear:

No need for fancy jargon. Keep your message straightforward. Use clear headlines, simple language, and maybe some pictures. You want visitors to know what you’re about in just a few seconds.

Example: If you run a gardening service, your landing page can have a headline like “Custom Beautiful Gardens in Bucks County, PA” with pictures of your work.

4. Create a Compelling Call-to-Action (CTA):

The CTA is like the friendly nudge that tells visitors what to do next. Make it stand out with bold colors and simple, inviting language.

Example: For your bakery, the CTA could be “Order Now” or “Explore Our Delicious Treats.” Make it irresistible!

5. Optimize for Mobile:

Many folks use phones to browse. Make sure your landing page has mobile adaptivity.

In the next section, we’ll dive into five specific small business landing page tips to make your page even more effective. Ready to make your online presence shine? Let’s go!

5 Small Business Landing Page Tips

Now that you’re on board with creating a small business landing page, let’s supercharge it with five practical tips to make it stand out and work wonders for your business.

1. Localized Testimonials:

Showcase testimonials from customers within your local community. If you’re a neighborhood coffee shop, for instance, having a quote like, “Best coffee spot in [Your City]!” adds a personal touch that resonates with potential customers in your area.

2. Localized Keywords:

Integrate local keywords in your content to enhance your visibility in local searches. If you’re a home repair service, mentioning your city or region throughout your landing page content can improve your chances of showing up in local search results.

3. Make it Easy to Contact You:

Don’t let interested customers slip away. Place contact options front and center. Prioritize contact buttons, easy-to-fill forms, or prominent contact information. If you’re a local bakery, make sure your “Order Now” button or contact form is prominently displayed, making it hassle-free for visitors to reach out and place an order.

4. Concise Information about Your Services:

Busy visitors don’t have time to sift through pages of content. Clearly outline your plumbing services. If you’re a plumbing expert, highlight key offerings like “Emergency Repairs,” “Pipe Installations,” and “Water Heater Maintenance,” so visitors quickly understand the range of solutions you provide.

5. Clear and Irresistible Headlines:

Your headline is the first thing visitors see, so make it count. Use clear language that tells them exactly what you’re offering. If you’re a fitness trainer, for instance, a headline like “Transform Your Body with Our Personalized Workouts” gets straight to the point.

These small business landing page tips are designed to make your online presence work harder for you.

If you’re eager to elevate your online presence even further, consider the expertise of RedKnight Marketing. We specialize in crafting impactful landing pages, ensuring your business makes a lasting impression. Contact us today and start getting more customers!