What makes our process unique?
It’s simple, we approach marketing as a process that has to be planned out, not just as a bunch of standalone tools. We understand that in order to have success, you have to use multiple tools in a toolbox, in the right order and right combination. Which means, we really must get to know you, your business and the product or services your business offers. Without that understanding, we would simply be peddling a marketing product.
We divide our process into three steps, that we cleverly named the RED process (well maybe it’s not all that clever but it works so we are sticking with it).
Review – We start by looking at what is currently being done, if anything, and how effective those things are. We review everything from the internal brand, the external brand, the target audience, the product or service being sold as well as any marketing platforms being utilized, and marketing service being purchased.
Expectation – The next step is understanding exactly what it is we would be looking to accomplish. Yes, we know it sounds simple, but the answer is never as simple as you may think. This process is the key in helping to identify the tools, audience, strategy and budgets needed to hit the expected target goals. In other words, what are we looking for the outcome to be from the marketing efforts and how can we get to that outcome on the available budget?
Direction – Once we understand where we are and where we want to get to, it’s time to start putting together a plan. This plan will outline the basics of what tools we expect to use and what resources will be needed. Those marketing resources could be anything from updating a website, setting up or adjusting PPC campaigns, updating the brand, creating graphic design elements, or establishing direct mail, email marketing or social media strategies. Together we will put together a plan that identifies how quickly we will proceed and what elements will take priority. We will then discuss with you what you may want to do in house and which elements you would prefer we take care off.
The key is, we can be there as little or as much as you think you will need us. We can be the support for your marketing director, a key player working with your marketing department or we can become that director and department for your business.
Why not get started today by taking advantage of our complimentary hour consultation where we really get to dig in and learn more about you, as well as you learning more about us.