Why you should focus on building a brand, not just a business.
What is a brand? The simplest explanation is that it is everything that relates to your business and every contact a potential customer has with it. During this 3 part workshop you will learn how to create an internal brand, external brand and get some practical tips on how to setup your marketing campaign to help build both your business and your brand.
When your internal and external brand are fully defined, marketing your business becomes relatively easy to do. It doesn’t matter if you are using your own in-house marketing team, or outsourcing elements of your marketing, you will have a much better understanding of how to create more successful campaigns that yield better results.
It doesn’t matter where you intend to advertise, what you intend to advertise or who you intend to reach. Once you understand your brand, your customer base and full demographic, it’s as simple as picking the right tool from a toolbox.
Come learn how to build a brand from the inside out.
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