Internal Brand

Archive

Living Business Values

Category: Internal Brand

When you start a business, you come into it with your own vision and values of what the company stands for.

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Alignment is your Brand Identity

Category: Internal Brand

Ok, I’ve created my brand identity, now what?

This is a question that I am frequently confronted with by people who have documented their brand. They understand the importance of becoming clear on ‘who’ their company is, but they don’t know what to do with it when they are done.

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A Mission for All

Category: Internal Brand

Before I specialized in internal branding and strategy, I worked as Assistant Controller. One of the most important things I did in that role was to dissect the mission statement. The organization that I worked for provided services to developmentally disabled adults and children in foster care. Working in the accounting department, my staff and I rarely came into contact with either group.

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Mission Change

Category: Internal Brand

Does your company have a mission? Do you know what your business does? And can you state it concisely?

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Culture Links the Internal and External Brand

Category: Internal Brand

The internal brand identifies what is important to an organization and why it exists. At RedKnight we talk about the internal brand as being made up of the vision, mission, values and company belief systems.

The external brand ultimately is how your customer perceives your company. It is influenced heavily by the company’s marketing message and the avenues it uses to spread the message. However, because experience impacts our perceptions more strongly and memorably than just words, the customer experience has an even stronger influence on the external brand.

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We Enrich People’s Lives Through Cheese

Category: Internal Brand

One of my favorite things to do when I go into the city is to visit Di Bruno Bros. I can’t count the number of times that I walked past their door without going in. Something would draw me to their door, I would peek through the window and I would see what I thought was a tiny center city Philadelphia grocery store. And then I would keep walking. After all, I took the train in and didn’t have a cooler. How was I going to take fresh foods home with me?

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Legally Speaking Radio Interview

Category: Internal Brand

Do you also like to listen to business information? Karen Jett, RedKnight’s Internal Brand Specialist, was interviewed by Kirsten Balzer-Miniscalco of Rubin, Glickman, Steinberg & Gifford on  the Legally Speaking show.

 

During the radio show, Kirsten and Karen chat about the importance of a company developing and using a brand definition. The brand is made up of 4 elements: the vision, mission, values, and company belief systems (referred to as operating guidelines during the interview).

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