“The test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function.” F. Scott Fitzgerald.
A paradox occurs when you are able to achieve what appears to be two contradictory goals at the same time. For instance, to see the big picture and also analyze the details is a paradox. Similarly, so is to envision the future and act on it now.
We hear this from small business owners all the time: My website isn’t generating any business so why should I bother with it? Isn’t that kind of like saying: My salesperson isn’t selling anything, so I’ll just leave him alone and let him do his own thing?
Once you have clearly identified your brand (your vision, mission, values, and company belief systems), what do you do with it? Well, if you place it on your shelf or frame it and forget it, nothing is going to change. However, if you start to apply your brand in the following three ways, you will create a strong and irresistible brand.
I once watched a webinar presented by Patrick Thean, CEO of Gazelles Systems entitled ‘Is Your Annual Plan Helping You Double Your Business?’ At this time when so many people are setting New Year’s resolutions, I found the topic particularly apt.