A common method used to rally the troops is to identify a common enemy that all can agree to hate and unite to defeat. This common purpose makes all other differences small in comparison.
Over the years, this militaristic approach has been adopted by many companies and corporations. The united enemy is usually the competition. For instance, the company my father worked for was number four in market share. One year the vision and all strategies centered around the goal of becoming number two.
When Putting Together a Social Media Strategy – Provide Value!
Recently we sat in on an event where the topic was putting together your social media strategy and every other word out of the speakers’ mouths was – Provide value! With everybody listening intently you could tell by the look on their faces that everybody was waiting on clarification that never came.
If you read many of our blogs, you will notice that we use the following words repeatedly:
·Company Belief Systems
These four points are the most important matter you can address in your company. Why? Because once you document them accurately you have defined your internal brand. Well written brand statements result in clarity around: