I was leaving an evening networking event when I glanced at my phone and noticed that Gummi had called me. Since he rarely calls me in the evening unless it’s something important, I called him back. He greeted me with these words:
You may have heard of it: the USP or unique selling proposition. Supposedly it is that one thing that distinguishes you or your company from the competition. It’s that one thing that makes you unique. It’s a bit like a unicorn - a myth.