What makes our process unique?
It’s simple we start by putting your needs first and figuring out exactly what they are. Then we approach marketing as a process that must be planned out, not just as a bunch of standalone tools being randomly used.
We understand that in order to have success, you have to use multiple tools in a toolbox, in the right order and right combination. Which means we really must get to know you, your business and the product or services your business offers. Without that understanding, we would have a really hard time getting the right message out there.
We divide our process into three steps, that we cleverly named the RED process (well maybe it’s not all that clever but it works so we are sticking with it).
1. Review
We start by looking at what is currently being done, if anything, and how effective those things are. We review everything from the internal brand, the external brand, the target audience, the product or service being sold as well as any marketing platforms being utilized, and marketing services being purchased.
2. Evaluate
The next step is understanding exactly what it is we would be looking to accomplish. Yes, we know it sounds simple, but the answer is never as simple as you may think. This process is the key in helping to identify the tools, audience, strategy and budgets needed to hit the expected target goals. In other words, what are we looking for the outcome to be from the marketing efforts and how can we get to that outcome on the available budget?