Online marketing is probably the largest marketing jungle out there right now. You have sales people banging down your door, or your phone ringing off the hook, trying to sell you some kind of online marketing. It doesn’t matter if it’s local or national, it still has to be done right.
So is online marketing right for you? The answer is most likely going to be yes as there are very few businesses that do not benefit from some kind of online marketing. The main question still remains, what elements of online marketing are right for you and how much should you be spending on it?
Between SEM, SEO, PPC, Social Media, Emails, Videos, Ad Placements and about a hundred other options, no single one is always the right option. For many companies, SEO doesn’t make sense. For others, PPC doesn’t make sense while for still others it may make perfect sense. Social media marketing may be another viable candidate, but which social media? Some of them, all of them or one of them?
There are always key things you should be doing online, just like back in the day you had to at least get registered in the phone book. That doesn’t mean you have to go crazy and start spending a lot of money on your search engine or online marketing. Just like any other part of marketing, this has to be evaluated based on your business, product or service offering.
The basics we know everyone should do, is to have a professional website and claim listings that are already out there on major search engines such as your Google, Bing, Yahoo, Yelp and Moz listings. Anything after that, we should talk about how to help put the right strategy in place for you!
Call us at 215-368-8900 or email us today for your free hour consultation and let’s see what online tools might be right for you in order to hit the growth numbers you want.