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Is direct mail worth it?

Published on Aug 28 2017

A common misconception in today’s fast paced tech world is that direct mail is dead. While there has been a decrease in the amount of circulation the impact it can have on a potential customer can make it worth while. When it’s the right piece, which fits with your brand image and message, it can be just the opening you need to attract your next customer.

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What do Google Updates mean for your site?

Published on Aug 24 2017

SEO Google UpdatesMost of us in the Internet marketing world are familiar with the joys of multiple random Google updates every year. Sometimes they're small and relatively easy to compensate for, other times it can take an overhaul of a site or content to make it right.

The best part about Google updates is that they are relatively unannounced and exactly what changes are made are never given to the public.  Most update changes are discovered from members of the SEO who notice the change in their analytics and run tests to see what it takes to bring their rankings back up. As part of this community, we know it can be a lot of effort and time consuming to run these kinds of tests and then implement new strategies based on the results.

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Options for Handling Temporary Vacancies

Published on Aug 22 2017

Dear Karen,

Summer creates an annual problem for me. It’s difficult to have vacationing employees’ tasks done correctly by someone filling in for them. But the work has to be done. Do you have any ideas for dealing with this?

Amanda, PA

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Are you Resilient?

Published on Jul 18 2017

Shortly after I started my company, I was asked by a past employer to develop a management training seminar. After they requested a detailed outline of what I was planning to cover, I was elated because I assumed that I had passed the first hurdle and was well on my way to my first big contract.

I was crushed when I was notified a few days later that the company had taken another direction. And even more so when I heard through the rumor mill that my outline had been used in selecting the alternate trainer.

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Focus on Your Sandbox

Published on Jul 11 2017

The common belief is that the more you focus, the less flexible you become. The usual mental image of focus is the horse wearing blinders, focused on the road ahead of him.

The irony is that the more focused you are, the more flexible you become. However, you must focus on the right thing for this to be true.

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Honest People Should Not Write the Rules

Published on Jun 27 2017

Once upon a time in a company not so far away, there existed a man we’ll call Bob. Bob was a friendly person whose job was to supervise accounts receivable. Because this was a fairly small company, one of Bob’s duties was to make collection calls. 

One day the Controller asked Bob to make calls for a variety of past due balances that were each in the $100-200 range. Over the next couple of weeks, these balances disappeared from the accounts receivable aging and the Controller was happy because he believed the money had been collected.

In reality, Bob had written the balances off. How did this happen without the Controller’s knowledge?

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What’s the Worst that Can Happen?

Published on Jun 15 2017

When I was a manager and struggling with delegating tasks the question “What’s the worst that can happen?” became my mantra. If the worst that could happen didn’t include the end of the world, anyone being killed or maimed, or me losing my job I would usually go ahead and delegate the task. (By the way, most tasks pass this test.)

When I started my business, I let this question slide. After all, it was just me. I didn’t have any employees to trigger the question. Over time, however, I became aware of the fact that this question is also quite useful for small business owners.

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Reinstituting Values Based Leadership

Published on Jun 07 2017

We spend a great deal of time talking about the ideal situation – where the owner’s vision and values are built into the business from day one. But what do you do when a company has grown and has lost touch with their original values?

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What are KSAs? And why should I care?

Published on May 23 2017

Hi Karen:

We are in the process of restructuring and writing new job descriptions. Would you be able to provide any guidance in this area?  Especially regarding core competencies?  Thank you.

Linda, PA

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Small Biz is Different from Big Biz

Published on May 08 2017

Have you ever had that moment when you suddenly had a core belief proven to be accurate? Or perhaps found proof that it’s not only accurate but also more important than you realized?

I had one of those moments. While reading Corporate Lifecycles by Ichak Adizes, I had my belief that small businesses are different from larger organizations both confirmed and explained. I don’t want to bore you with all the geeky details (if you don’t think this is geeky I suggest you read the book or ask me more about it when you see me) so I will summarize it simply by stating:

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Written vs. Verbal Warnings

Published on Apr 25 2017


I found your last two newsletters on writing a written warning very helpful. Would you clarify when it’s appropriate to use a written warning vs. giving a verbal warning?

Paul, PA

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Hire the Smartest People You Can Find?

Published on Apr 18 2017

A popular concept in business literature is to surround yourself with the smartest people you can find. The corollary to this belief is to always hire the smartest people. This is an idea that I endorse– to a degree.

Following are three times when hiring the smartest person can create more problems than they solve.

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Make it Urgent!

Published on Apr 11 2017

I was once trapped in a room listening to a speaker talk about goal setting. You know the feeling, it’s a topic you’ve heard many times before and you are confident that there is nothing new you can learn. The best you can do is hope for an interesting presenter and sit in the back so you can check your email. Therefore, I was surprised when I experienced a big Aha! moment in the middle of the presentation.

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Lights, Camera, Action Plan!

Published on Apr 04 2017

During a follow up call with Marie, a Strategic Plan-tingWorkshop attendee, she mentioned that she was still working on her strategic priority for the quarter: updating her website. She was excited that she was making progress, but mentioned it wasn’t going as fast as she had indicated it should when she created her action plan for the task.

 I smiled in response to her remarks for two reasons.

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We Enrich People’s Lives Through Cheese

Published on Mar 28 2017

One of my favorite things to do when I go into the city is to visit Di Bruno Bros. I can’t count the number of times that I walked past their door without going in. Something would draw me to their door, I would peek through the window and I would see what I thought was a tiny center city Philadelphia grocery store. And then I would keep walking. After all, I took the train in and didn’t have a cooler. How was I going to take fresh foods home with me?

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Warning Memo Part 2

Published on Mar 21 2017


Would you please provide me with some tips for writing a written warning? I’ve found samples on-line but they don’t always fit my needs.

Jordan, PA

Dear Jordan,

As I mentioned last month, there are two elements to writing a good written warning: layout and content. This month I will concentrate on including effective content in your memo.

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Selective Stupidity and Stubbornness

Published on Mar 07 2017

Og Mandino says that one of the biggest determinants of success is persistence. Persistence is characterized by a willingness to keep putting in the time and keep trying. When you fail you get up and go again. Some days, this is harder than others.

I clearly remember one of those days. One of my clients was in the middle of a crisis that seriously endangered their ability to continue in business in the long run. I had nothing to do with how they arrived at this point; and I did not have the power to ensure that they could go on. It’s crushing and humbling, especially since I had invested myself in their business on an emotional level.

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Why it Pays to Hire Experts

Published on Feb 28 2017

I remember the day clearly. It was February 2011 and I had just finished adding a Google campaign that had 2 sub-campaigns and 4 different Google ads. Why do I remember it so clearly? Because it took only 35 minutes which is nothing short of a miracle. The last time I had set up a Google campaign it took me more than 3 hours to place just 2 ads.

What was different this time?
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Warning Memo Part 1

Published on Feb 21 2017


Would you please provide me with some tips for writing a written warning? I’ve found samples on-line but they don’t always fit my needs.

Jordan, PA

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Six Ways to Teach Ethics

Published on Feb 13 2017

If you don’t care whether your ethics training is resulting in any behavioral changes, please go ahead and lecture. If, however, you want your employees to be actively engaged in ethics training you might want to try something different.

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