Us vs. Them is a Losing Game

Category: Strategy

A common method used to rally the troops is to identify a common enemy that all can agree to hate and unite to defeat. This common purpose makes all other differences small in comparison.

Over the years, this militaristic approach has been adopted by many companies and corporations. The united enemy is usually the competition. For instance, the company my father worked for was number four in market share. One year the vision and all strategies centered around the goal of becoming number two.

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When Putting Together a Social Media Strategy – Provide Value!

Category: Online Marketing

Recently we sat in on an event where the topic was putting together your social media strategy and every other word out of the speakers’ mouths was – Provide value! With everybody listening intently you could tell by the look on their faces that everybody was waiting on clarification that never came.

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Take AIM

Category: Branding

If you read many of our blogs, you will notice that we use the following words repeatedly:

·         Vision

·         Mission

·         Values

·         Company Belief Systems

These four points are the most important matter you can address in your company. Why? Because once you document them accurately you have defined your internal brand. Well written brand statements result in clarity around:

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Living Business Values

Category: Internal Brand

When you start a business, you come into it with your own vision and values of what the company stands for.

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Pay Attention to Your Own Perceptions

Category: General

Every once in a while, I am reminded of how people perceive one another. We have expectations. We believe that smart, successful people look a certain way, act a certain way, and dress a certain way. And yet, this is our own expectation not the other person’s. But at some point, this all changes. Once a person hits a level of growth or success it simply doesn’t matter anymore.

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Three Strikes

Category: Newsletters



Help! I’m ready to kill one of my employees! He keeps making the same mistakes and every time I think we’ve gotten past an issue, it pops up again.  What should I do?


Bill, DE

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The Power of the Paradox

Category: Strategy

“The test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function.” F. Scott Fitzgerald.

A paradox occurs when you are able to achieve what appears to be two contradictory goals at the same time. For instance, to see the big picture and also analyze the details is a paradox. Similarly, so is to envision the future and act on it now.

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