Many times we hear from smaller businesses that they simply don’t have time for this social media stuff and they just want us to take care of all of it. Our answer is always the same: we can do some of it, but it doesn’t make sense for us to do all of it and here is why.
When you hand your social media marketing over to a company that does all of it for you, all the time, your online presence becomes sterile and very rarely engaging. Yes, marketing companies can help create engaging content. They can help develop an online character. And they can work with you on many of these things. Where most of them miss the mark is making it personal.
This is where you and your employees come in. You and your staff are the key to making it personal again, to making it connected, to making it interesting. All it takes is building a few simple changes into your routine and keeping an eye out for specific opportunities. The key is figuring out what you are sharing and when, then sticking to doing it every time a specific scenario occurs. For some industries this is easier than others, but it’s doable for almost everyone.
Here is a real-life example of one of our clients and how they managed to incorporate the personal with the professional posts to make it balanced.
Maria is a realtor that we have been working with for quite a while. It took Maria a while to get on board with creating her posting routine, but she finally figured out how to make it work for her. Now as part of her final inspection, she brings a camera and sold sign to capture a moment with her clients. Big or small, old or young, single or couple, happy people connect with other people and this makes her page very personable. She also shares moments throughout her week that she previously didn’t, all as part of her new social media marketing routine.
Does it work? She has received recognition as realtor of the month by volume for several months, which she never had before. So you tell us, does it work?