i. Your external brand is an important tool for finding new customers and communicating with the customers you already have. A concrete external brand will provide a unique identity and structure for your business and the products or services you provide. It will make your company easily recognizable and set your business apart from the competition.
Once your internal brand is clearly established, it is vital to properly present it to the public. You want your customers and potential clients to fully understand what your company is all about so that everyone is on the same page when working together. In this way, it will be easier to reach your target audience, and even find an audience for your business that you may not have anticipated. When your customers understand your vision, mission, values, and belief system, it will be easier to create business connections that will benefit you most.
There are several parts that go into creating a strong external brand. First, your business must have a well-established internal brand that is lived out by your employees every day. Customers notice when employees take pride in their work and whether or not they are happy with what they do. The way they communicate with customers, how they present themselves, and how they carry out their work should all coincide with the internal brand. This reflects back onto the way customers view your company.
After solidifying your internal brand, the next step is to create a logo and other marketing materials that reinforce your brand. Having a consistent aesthetic that supports the ideas of your internal brand will portray those ideas to your customers. The talented, experienced designers at RedKnight can create logos, business cards, fliers, postcards, and more that correspond with your branding and convey the message of your business.
“Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.” Sir Richard Branson