Marketing is always changing, and this is what we see happening in 2019. The items below make up a good base for most marketing efforts. Of course, there are other mediums that are highly effective, but these are the ones we see as deserving particular mention at this time.Read more
Every once in a while, I am reminded of how people perceive one another. We have expectations. We believe that smart, successful people look a certain way, act a certain way, and dress a certain way. And yet, this is our own expectation not the other person’s. But at some point, this all changes. Once a person hits a level of growth or success it simply doesn’t matter anymore.Read more
Here it is plain and simple: Stop saying you are a full-service company.Read more
Failure is painful; failure is embarrassing; and failure is an opportunity. Yes, you read that correctly – failure is an opportunity. An opportunity that is easy to miss because all we really want to do is forget about it and move on.
But, when we fail to address and discuss those activities, projects, and events that did not work out well, we miss a strategic opportunity to learn from the experience. Our most spectacular failures, our most painful experiences are wasted if we don’t take the time to talk about them, take them apart piece by piece, figure out why they happened, and look for ways to do things differently in the future.
Why don’t we want to talk about our failures?Read more
I have an incredible staff. They are bright, ethical, and hard working. My biggest challenge is to keep the excitement up and the momentum rolling. Can you give me some ideas?
Amy, PARead more
When I was studying to become a Certified Management Accountant (CMA) my strategy was two pronged. First, was to attend a CMA review course with a pre-set itinerary and instructors with whom I could interact. Second, was to create an intensive study schedule that included studying for 20 – 24 hours each week in addition to attending class. In order to accomplish this, I created a strategy where I would work intensely for 45 minutes and follow it by a 15 minute break. This permitted me to stay fresh and focused for 8 – 10 hours at a stretch. This strategy worked well for me and I accomplished my goal of earning my certification and receiving a top score with just six months of preparation.
Here are a few things I learned from this endeavor.Read more
Like the majority of students, I had plenty of friends, but I was never part of the “in” group. In my day, the popular group consisted of cheerleaders, football players (who dated the cheerleaders), class president (who was usually a football player), etc. You get my drift. And like most kids, I thought that I would give anything to be popular.Read more