Online Marketing

Archive

Marketing Automation Does Not Automate Lead Generation

Category: Online Marketing

It’s amazing how often we are asked about marketing automation and how it can be used to automate a company’s marketing. Unfortunately, that’s not how it works. Marketing automation is about developing a lead you have generated, not about generating the actual the lead.

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Are You Using Social Media or Are You Just There?

Category: Online Marketing

Out of about 50 small businesses whose social media we reviewed, only two seem to be getting it mostly right. So, what is your strategy and how are you using social media in this new era of technology and digital trends?

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Making Social Media Marketing Part of the Work Routine

Category: Online Marketing

Many times we hear from smaller businesses that they simply don’t have time for this social media stuff and they just want us to take care of all of it. Our answer is always the same: we can do some of it, but it doesn’t make sense for us to do all of it and here is why.

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Is social media a viable marketing strategy for small business?

Category: Online Marketing

The topic of social media is always a hot one. We keep hearing from people (not in marketing) that this is a great way to market your product and services, especially if you are on a budget. We question where these ideas come from and why people have it in their minds that this is something every business should be doing.

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