Online Marketing

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Email Marketing Metrics That Fit

Category: Online Marketing

We hear it over and over again: “I was told Tuesday and Thursday are the best days to send emails out.” Well that may be true for many, but is it true for you? Let’s explore why you shouldn’t always listen to people and averages, but rather listen to your own numbers and results.

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5 Stars Don’t Always Take the Cake

Category: Online Marketing

That’s right. Just because you have a perfect 5-star rating does not mean that by default you will have a better chance of that customer choosing you or your product.

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AI or Human – Would You Know?

Category: Online Marketing

Was this written by a robot or a human?

Content is king - it’s overflowing, it’s everywhere, it’s constant and it’s not stopping. Because of this, we need a faster way to generate it. That’s where computers come in. Computers have the ability to create content with algorithms and carefully planned keywords for both search engine optimization and interaction rates in mind.

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When Putting Together a Social Media Strategy – Provide Value!

Category: Online Marketing

Recently we sat in on an event where the topic was putting together your social media strategy and every other word out of the speakers’ mouths was – Provide value! With everybody listening intently you could tell by the look on their faces that everybody was waiting on clarification that never came.

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Marketing Automation Does Not Automate Lead Generation

Category: Online Marketing

It’s amazing how often we are asked about marketing automation and how it can be used to automate a company’s marketing. Unfortunately, that’s not how it works. Marketing automation is about developing a lead you have generated, not about generating the actual the lead.

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Are You Using Social Media or Are You Just There?

Category: Online Marketing

Out of about 50 small businesses whose social media we reviewed, only two seem to be getting it mostly right. So, what is your strategy and how are you using social media in this new era of technology and digital trends?

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Making Social Media Marketing Part of the Work Routine

Category: Online Marketing

Many times we hear from smaller businesses that they simply don’t have time for this social media stuff and they just want us to take care of all of it. Our answer is always the same: we can do some of it, but it doesn’t make sense for us to do all of it and here is why.

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