Branding

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Your Brand is in the Details

Category: Branding

I once read that “Visions are lived in the details, the everyday choices1.” I agree and would expand the statement to “Your brand is lived in the details, the everyday choices.”

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Just use clipart as your logo, you will be fine!

Category: Branding

Countless times we have heard this from business owners, consultants and various startups. Focus on getting the name right, make sure it explains what you do, who you are and what you offer people don´t worry about a logo right now. That is the common theme we hear and couldn´t be farther from the truth. In reality your name is almost irrelevant compared to your logo. Make sure you get it right!

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