Branding

Archive

Take AIM

Category: Branding

If you read many of our blogs, you will notice that we use the following words repeatedly:

·         Vision

·         Mission

·         Values

·         Company Belief Systems

These four points are the most important matter you can address in your company. Why? Because once you document them accurately you have defined your internal brand. Well written brand statements result in clarity around:

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Three Ways to Strengthen Your Brand

Category: Branding

Once you have clearly identified your brand (your vision, mission, values, and company belief systems), what do you do with it? Well, if you place it on your shelf or frame it and forget it, nothing is going to change. However, if you start to apply your brand in the following three ways, you will create a strong and irresistible brand.

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What is Your Story?

Category: Branding

I’m at the midpoint of the book Winter of the World by Ken Follett and I am having a difficult time putting it down. It’s an absorbing story of World War II as told by individuals on all sides – German, Russian, English, and American.

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Your Brand is in the Details

Category: Branding

I once read that “Visions are lived in the details, the everyday choices1.” I agree and would expand the statement to “Your brand is lived in the details, the everyday choices.”

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Just use clipart as your logo, you will be fine!

Category: Branding

Countless times we have heard this from business owners, consultants and various startups. Focus on getting the name right, make sure it explains what you do, who you are and what you offer people don´t worry about a logo right now. That is the common theme we hear and couldn´t be farther from the truth. In reality your name is almost irrelevant compared to your logo. Make sure you get it right!

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