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The Power of the Paradox

Category: Strategy

“The test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function.” F. Scott Fitzgerald.

A paradox occurs when you are able to achieve what appears to be two contradictory goals at the same time. For instance, to see the big picture and also analyze the details is a paradox. Similarly, so is to envision the future and act on it now.

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Not Getting Any Leads From Your Website?

Category: Websites

We hear this from small business owners all the time: My website isn’t generating any business so why should I bother with it? Isn’t that kind of like saying: My salesperson isn’t selling anything, so I’ll just leave him alone and let him do his own thing?

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Three Ways to Strengthen Your Brand

Category: Branding

Once you have clearly identified your brand (your vision, mission, values, and company belief systems), what do you do with it? Well, if you place it on your shelf or frame it and forget it, nothing is going to change. However, if you start to apply your brand in the following three ways, you will create a strong and irresistible brand.

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Is Your New Year’s Resolution a Good Goal?

Category: Strategy

I once watched a webinar presented by Patrick Thean, CEO of Gazelles Systems entitled ‘Is Your Annual Plan Helping You Double Your Business?’ At this time when so many people are setting New Year’s resolutions, I found the topic particularly apt.

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Say NO to Full-Service

Category: General

Here it is plain and simple: Stop saying you are a full-service company.

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What is Your Story?

Category: Branding

I’m at the midpoint of the book Winter of the World by Ken Follett and I am having a difficult time putting it down. It’s an absorbing story of World War II as told by individuals on all sides – German, Russian, English, and American.

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Lead Yourself

Category: People

This morning I was reminded that true leadership starts with leading yourself. And we are all leaders – regardless of whether we run our own business, work for someone else, or are unemployed. That is because leadership is about influence.

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