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Give 100% Attention

Category: People

Karen,

In your presentations and book, you give many valuable ideas for improving staff performance. If I were to make only one change in how I manage my staff, what would you recommend?

Beth, PA

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5 Stars Don’t Always Take the Cake

Category: Online Marketing

That’s right. Just because you have a perfect 5-star rating does not mean that by default you will have a better chance of that customer choosing you or your product.

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Committed

Category: Strategy

Should you be committed? Oh wait, perhaps I need to rephrase this question. Do you have the commitment necessary to grow your small business into the business you see in your dreams?

I want to be clear: everyone’s vision of the future of their business is different. Although, there are certain themes I hear repeatedly:

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The Outlook of Marketing in 2019

Category: General

Marketing is always changing, and this is what we see happening in 2019. The items below make up a good base for most marketing efforts. Of course, there are other mediums that are highly effective, but these are the ones we see as deserving particular mention at this time.

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Why do You Measure what You Measure?

Category: Strategy

In 2011 I had the opportunity to hear Howard Schultz, the founder of Starbucks, speak at the World Business Forum in NYC. Personally I love Starbucks. I am addicted to Chai Latte’s, especially the lightly sweet version. And Starbucks is one of my favorite places to read, write and relax…and to meet with people. When I’m traveling, I always look to see if there is a Starbucks in the area.

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AI or Human – Would You Know?

Category: Online Marketing

Was this written by a robot or a human?

Content is king - it’s overflowing, it’s everywhere, it’s constant and it’s not stopping. Because of this, we need a faster way to generate it. That’s where computers come in. Computers have the ability to create content with algorithms and carefully planned keywords for both search engine optimization and interaction rates in mind.

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Top Two

Category: Newsletters

Karen,

 

One of my staff people is driving me NUTS!  She makes a million mistakes and every time I think we’ve gotten past an issue, it pops up again.

 

Jeff, PA

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